It has been a birthday week. I had a birthday this week (Aries!), but along with mine came a CluckCluck birthday (does this make our startup an Aries too?). Exactly 3 years ago, Erin and I got together for coffee on my back porch after a party that was thrown for my own birthday (thanks to my very sweet boyfriend, now husband).
Erin and I had spent years exchanging stories of working-mom parenting, while at the same time cultivating pretty decent careers along the way. Through our work, we just happened to learn a little bit about how to build digital stuff – including apps (note: we did NOT know how to code – just how to draw wireframes (literally) on a sheet of paper).
We knew enough to dream up an app that met our own personal needs as busy, working parents. And we were bold enough to think that (A) other people might want the same thing, and (B) we could actually pull it off.
Erin and I have been working away at CluckCluck for 3 full years – as of this week, rather precisely. And like so many things worth pursuing, we started out with one objective (lets build something!) and have found so much more in the process. We have learned about the “startup” world on an intimate level. Remember when we pitched at TechCrunch and won the Audience Choice award? We were thrilled too…in retrospect, I think we both love winning, but we especially loved doing so in that instance because we were wayyyyy outside of our comfort zone. Like everyone, we still get nervous when we’re doing something new, but we have learned to recognize when we’re in that space, and to be brave. It’s kind of our motto.
Also, Erin and I have found our voice. When we first started, we really struggled with what to say. Our starting point was to keep quiet, but that didn’t end up feeling right. We talked to lots of people, who had lots of great advice. Many of them are super-pro’s at communicating, blogging, advertising, etc. In the end, E and I found that the only voice that makes sense to us is our own voice. We decided to just be authentic and talk about all of the conversations and experiences that we have as working parents. We hope it’s helpful.
Lastly, the thing we have enjoyed the most has been building community around our idea. We don’t know how this adventure is going to end — but we are going to continue to persevere. Having a birthday this week was a nice opportunity to review where we have been the past few years. We hope you continue to travel with us too (or jump on board).
Have you downloaded our app yet? Seriously, please try it. We think you will love it. https://itunes.apple.com/us/app/cluckcluckapp/id879334269?mt=8
Thank you for being a part of our journey!